Client
Dr. Alexandros Alemis
Year
2024 - Now
Industry
Media & Publishing
Services
Newsletter design , Performance marketing , Print , Social media marketing , Web Design
About the Client
Dr. Alexandros (G.) Alemis is a Greek-American dentist based in Chicago, an entrepreneur and an author. He is the founder of the Family Dental Care Group network of clinics (operating since 1986) and has been honored with the AGD Fellowship Award. He also writes and speaks about philosophy, democracy, economics and freedom, with books such as “Political Systems and Their Relationship to the Economy and Freedom” and “Intelligence – Its 65 Characteristics”.
Challenge
Our goal was to bring his books to the Greek public while strengthening his online presence in a consistent and measurable way. At the start of our collaboration, we set as priorities the upgrade of his digital footprint, increased brand awareness and a substantial boost in sales across all key channels.
Our approach
- We created a new, modern website that showcases his work and his books.
- We took on the consistent management of his social media with a strategic content plan.
- We designed and implemented Facebook & Instagram Ads campaigns with optimized targeting.
- We wrote and published blog posts for information, credibility and SEO.
- We ran targeted email marketing campaigns for nurturing and repeat sales.
- We produced video content and handled the editing for a dynamic presence across all channels.
Performance marketing
Social media creatives
Print - Book Cover
Website Design
Results
Our collaboration led to impressive growth: two best sellers — “Intelligence” (4th edition, 4,000 copies) and “Time and Money in 30 Steps”, more than 10,000 followers on social media, a doubling of sales over the past year and thousands of comments/discussions around self-improvement, economics and politics. His presence on the key online channels became more targeted and organized, with a clearer picture of performance per action.
We are proud of our collaboration with Dr. Alemis and we continue to support his team with a holistic approach to communication and digital marketing.
Testimonials
V&M
Properties
Panagiotis
Mavraganis
