Anaplasis

Anaplasis is a Greek natural cosmetology company operating in the field of face, body and hair care. With products based on natural ingredients of Greek origin and a strong philosophy centered on self-care, Anaplasis has built a devoted community around its motto: “Care that embraces your skin.”

The existing website did not reflect the level and aesthetic of the brand. The core problems we were called on to solve:

• A weak visual identity that failed to convey the premium nature of the products
• Low conversion due to a lack of clear hierarchy and a conversion-focused layout
• A poor mobile experience, which is the primary way the target audience browses
• The need for better organization of product categorization so users can quickly find what they are looking for

The central goal was clear: to transform Anaplasis’s e-shop through a complete UI/UX redesign into a digital environment that sells without losing the soul of the brand.

We designed a website that speaks the language of modern Greek cosmetology: warm, editorial and conversion-ready. The color palette pairs deep burgundy for the primary CTAs with cream and off-white backgrounds that let the products and photography breathe.

The homepage architecture guides the user naturally from the hero section into the need-based categories (“Hydration”, “Anti-aging”, “Slimming”) and from there to the best sellers — a flow that reduces friction and increases average session depth.

On mobile, the experience was redesigned from the ground up: full-bleed hero images, thumb-friendly navigation, horizontal product carousels and a sticky announcement bar for promotions. Every element was prioritized to serve the mobile user first.

The typography system uses bold display fonts for the headlines — bringing editorial energy — and a clean sans-serif for the body copy, ensuring readability across all screen sizes.

The “Our Company” page was designed as a brand storytelling experience, with large-scale photography and structured editorial sections that highlight the company’s Greek origin, its formulas and its philosophy.

• A stronger brand feel that lives up to the premium positioning of the products
• Improved navigation and easier product discovery
• A mobile-first experience that serves the modern natural-cosmetology consumer
• A consistent visual language across every page — from the shop to the blog